I Spent a Day Chasing Pop-Ups in Seongsu-dong — Here’s Why It’s Seoul’s Hottest Neighborhood Right Now
I went into Seongsu-dong expecting a nice cafe street. What I didn’t expect was to spend half my afternoon walking in and out of pop-up stores I’d never heard of a week earlier — a beauty brand’s rotating installation here, a fashion label’s weeks-only space there. If you keep hearing that Seongsu-dong is “the Brooklyn … 더 읽기